The people behind Aurora
Our Team
Deep industry experience, built into a model designed for clarity, speed, and outcomes.
Lamia Naguib
Co-founder
Sally Elzeiny
Co-founder
Aurora was built by people who have spent decades inside the industry — leading brands, shaping campaigns, and understanding exactly where the model falls short.
Founded by Lamia Naguib and Sally Elzeiny, Aurora brings together deep strategic thinking, creative excellence, and executional rigor under one model.
Between them, they have led award-winning work and built brands across MENA, partnering with some of the region’s most ambitious businesses.
Aurora was never meant to be another agency.
It was built to close the gap between ideas and impact.
We operate as a hybrid — combining strategy, creativity, production, and performance — designed for a world where brands need to move faster, think sharper, and deliver real results.
We don’t believe in disconnected teams or surface-level thinking.
We believe in clarity, ownership, and work that drives measurable business outcomes.
Because in today’s market, relevance is earned, and performance is everything.
WHAT WE BELIEVE
Clarity over noise.
Every decision, every message, every campaign — stripped down to what actually moves people.
Ownership over handoffs.
No siloed teams passing work down a chain. One integrated model, accountable end to end.
Performance over polish.
Because in today’s market, relevance is earned — and results are the only measure that matters.
Our role is simple
To help brands Grow.